You know how I email you like clockwork, 5 days a week, 52 weeks a year?
Well until recently I have NOT done that for my “day job” at Simple Programmer.
My excuse is I’ve been just soooo busy building out evergreen email sales funnels and email courses… How could I find time for another daily email on top of that?
That was partly true—I *was* doing a lot of work to create autoresponder sequences to sell our products.
Trouble was, once subscribers worked their way through those sequences, they weren’t hearing from us much.
Just a weekly “content roundup” type email with links to blog posts and YouTube videos.
Lately though I’m stepping up my game.
Every day I write one of these email, then I write another one for Simple Programmer.
Coincidentally I got a question about this very thing yesterday:
Do you have advice on moving from a weekly email format to daily?
Seems like the logical step is twice weekly, then thrice etc…. but wondered if there was more to it.
Making the jump directly is a big ask.
Ramping up your frequency like this is a pretty major change.
There are a couple of ways you can do this to make the transition smoother.
1. Gradually “turn up the heat” over the course of 4-8 weeks.
If you typically send an email on Thursday, add a second one on Tuesday.
Don’t make a big deal about it to your list—just write a good email, and send it.
Then each week or two add one more until you’re sending every day.
Now if you’re going to go this route, it doesn’t mean YOU’RE off the hook.
You should still write every day, even if you’re not sending the emails out. That way you’re building up a “buffer” of several weeks’ worth of emails. (Which really takes the pressure off.)
2. Create a 5-day sequence on a topic that you know your list is interested in (i.e. an email course).
Let your list know in the first email that you’ve got a sequence planned, and that you’ll email again tomorrow.
Then, when the sequence is over… Just keep emailing them. (It’s the 5-day sequence that goes on for 2 years!)
To see how I structure this kind of 5-day sequence, go to: