Why I Don’t Do ‘Autoresponder’ Emails
Another question from last week's multi-email “half-marathon”:
Josh – is this email part of a campaign or do you write broadcasts?
Also, do you batch write your daily emails? Or write daily?
I get this one a LOT, often from subscribers who'd written in with questions and were excited that I'd answered them “on the air,” so to speak.
Most of the emails I send are “live,” i.e. broadcasts rather than canned autoresponders.
The only exceptions are my welcome emails and any email courses you might sign up for.
I do this for a couple of reasons.
(These are highly relevant to anyone who's debated between autoresponders and broadcasts, so listen up!)
First of all, writing a killer autoresponder series is HARD.
You never really know what's going to resonate with your audience.
By doing lots of broadcast emails, I get realtime feedback about what lights my subscribers up.
For example, that multi-part series from last week generated a ton of enthusiastic replies, both on the format and the topic (outsourcing).
Later if I want I can take the best of the best of my broadcasts and put them into an autoresponder, and I'll KNOW that I have a strong series.
Second, writing regularly keeps me sharp.
That's why I choose to do an email every day rather than writing them in batches once a week or once a month.
Sure in theory that would be more “efficient.”
Just like it's more efficient to go to the gym once a month for 18 hours rather than training for 30 minutes a day.
Steady, habitual practice is the route to mastery.
And writing emails is a highly profitable skill—one well worth mastering in my book.