This was really weird

Yesterday I got an email from someone that I just started following.

And I noticed something strange that this guy was doing with the formatting in his emails that made it much harder for me to focus on the content.

I was going to write about this yesterday, but decided it might be a fluke.

Then this morning it happened again.

What in the world was going on here?






OK, time to come clean.

I’m trying a little experiment here, so I’d like to know:

Did your eye IMMEDIATELY jump to the bolded line above?

Even before you’d fully read the 4 prior sentences?

Hit reply—a yes or no answer is fine.

I’ll share the results (and the rest of the story) tomorrow.