This was really weird
Yesterday I got an email from someone that I just started following.
And I noticed something strange that this guy was doing with the formatting in his emails that made it much harder for me to focus on the content.
I was going to write about this yesterday, but decided it might be a fluke.
Then this morning it happened again.
What in the world was going on here?
OK, time to come clean.
I'm trying a little experiment here, so I'd like to know:
Did your eye IMMEDIATELY jump to the bolded line above?
Even before you'd fully read the 4 prior sentences?
Hit reply—a yes or no answer is fine.
I'll share the results (and the rest of the story) tomorrow.