Nothing makes me happier as a teacher than seeing a student take the ball and run with it.
Subscriber Chad is one of those.
He's been paying attention and implementing—and his list is starting to perk up and take notice.
Chad recently forwarded me an email he got from one of *his* subscribers.
Build relationships, A2E.
See below. And thanks.
Sent from my iPhone
Begin forwarded message:
“Hey, I wanted to give you a little unsolicited feedback. My inbox gets hit with all kinds of stuff, some of which I never even look at, but I don’t want to unsubscribe just in case there’s something interesting that comes across. A lot of that stuff goes straight to the deleted items because I like to keep a clean inbox. Since you’ve been sending out your emails after the first of the year, I’ve read every one of them. I really enjoy them. Nice work. Hope all is well with you and your family and that your year is off to a good start.”
At least 2-3 times a week, I get similar emails from my subscribers.
“Josh, I don't even remember how I got on your list, but I read most of your emails and I don't ever plan to unsubscribe.”
I've had several people contact me to let me know they were changing email accounts, and ask me to switch their subscriptions over.
Once I even had someone track down my email address and ask me to opt them in because her boss recommended my emails, and she couldn't find an optin form on my site.
Point here is not to brag.
Like Chad says, that's just what you can expect when you build a strong relationship with your email list.
And one tool for doing that is the “A2E Formula” that Chad mentioned.
A2E is a little memory device I created for the three relationship-building components of an email:
Entertain + Educate + Agitate
This is a concept I cover in depth in my Behind the Scenes of a Six-Figure Email Course training.
It's simple to grasp and implement.
And it'll win you “subscribers for life.”