This was really weird

Yesterday I got an email from someone that I just started following.

And I noticed something strange that this guy was doing with the formatting in his emails that made it much harder for me to focus on the content.

I was going to write about this yesterday, but decided it might be a fluke.

Then this morning it happened again.

What in the world was going on here?

.

.

.

.

.

OK, time to come clean.

I’m trying a little experiment here, so I’d like to know:

Did your eye IMMEDIATELY jump to the bolded line above?

Even before you’d fully read the 4 prior sentences?

Hit reply—a yes or no answer is fine.

I’ll share the results (and the rest of the story) tomorrow.

Related posts:

  1. “Hey Doc, I’ve got this weird growth here…” Picture this: One day you happen to notice a strange little knobby growth under your right arm. You’re concerned about it, so you hop into your car and drive straight to the nearest doctor’s office. You barge right past the receptionist and into the exam room, where the doctor is...
  2. How to ‘Pre-Sell’ Your Customers with the ‘Common Mistakes’ Email Course Template Yesterday I shared my “A2E formula” for email courses: You attract your subscribers with the benefits of ENLIGHTENMENT… You keep them engaged with ENTERTAINMENT… And you close the sale with AGITATION. Every email in your course should contain the three elements in this formula, starting from the very first day....
  3. How To Unlock Your Customer’s Wallet With Email Courses When I was 9 or 10, I went through a “lock phase.” I had a little collection of locks—combination locks, bike locks, even an old deadbolt lock off a door. (Seem weird? This is nothing. I was a strange kid.) Naturally I had a whole wad of keys, too. Skeleton...
  4. How To Become A 6-Figure Copywriter: My Interview With Marketing Guru Perry Marshall The first time I heard about this strange thing called “copywriting,” something inside me said, “YES! That’s for me.” And so naturally I ran away. I hid behind all kinds of rationalizations. “You could never do that.” “You’re not a good enough writer.” “It’s too hard—and too risky.” But one...