Before the days of the interwebs, when humanity was still shuttling paper missives to and fro on the backs of weary postal carriers…
Smart marketers used a technique called a “stick letter.”
A well-written stick letter would almost always boost profits, reduce refunds and increase customer satisfaction.
This same approach works with email courses too—and you can use it to increase your open rates, subscriber engagement, and even your sales.
I explain more in today’s Email Marketing Tip: