Right now I'm climbing the steep learning curve of Facebook advertising.
Now personally I hate Facebook. I've managed to avoid it for almost entirely for the past 7-8 years.
But there's no denying that Facebook is the best platform in the world for reaching new customers (at least for my business and a lot of others).
I read a jaw-dropping stat recently:
The average Facebook user spends 3 hours a day on the site.
No wonder the economy is spinning its wheels…
Anyway I set up a Facebook ad campaign over the weekend and started sending clicks to my site.
Yesterday I checked to see how things were going. I was getting clicks but no one was opting in for my lead magnet. So I dug a little deeper into the data.
I quickly noticed that most of my clicks were coming from a source called the “Facebook partner network.”
Turns out a lot of this traffic is from games and apps.
You know, those annoying banner ads that magically appear under your thumb juuust as you're trying to tap the Upgrade button in Transformers: Age of Extinction. So instead of a badder, beefier Bumblebee you and you kids get redirected to MY copywriting landing page.
Now I'm sure there are a few businesses that can make that kind of traffic work. But for 99% it's total and complete garbage.
And of course, Facebook helpfully enables this source for you by default whenever you create an ad campaign.
Google does the same thing in AdWords. They automatically opt you into their display network and start showing your retirement planning ads to toddlers playing Candy Crush.
The marketing industry is a huge, remorseless machine that would like nothing better than to vacuum every last dollar out of your wallet.
The most valuable thing you can learn when it comes to marketing your business isn't a new traffic hack or copywriting tactic.
No, the #1 thing you can possibly learn is this:
WHO you can TRUST.
Huge companies like Google and Facebook want to bleed your bank account dry.
And there are countless “gurus” who claim to have cracked the code on this or that.
Then there are a handful of people who have proven over time that they really know what they're talking about. They have long track records and dozens of testimonials from real people and real businesses (not “Make Money Online” scammers).
If you hang around me for more than 5 minutes, you'll hear some of these names.
Perry Marshall. Dan Kennedy. John Carlton. Bob Bly. Ben Settle.
Here's another name for that list:
Ken isn't well known these days, but many of us owe him our livelihoods. Ken was the guy who figured out you could buy clicks, send people to a landing page, and sell them something.
He's one of the Founding Fathers of marketing on the Internet, and he personally trained many of today's world class marketers—people like Perry and Ben.
The reason I'm telling you this is that Ken has come out of retirement to do an encore presentation of his famous System Seminar.
He's put together an epic lineup of speakers—the top minds in online marketing. And they've agreed to hold nothing back.
This seminar takes place entirely online.
And while marketers have paid thousands to attend Ken's seminars in the past, you can participate 100% FREE.
You'll need to hurry, though. The seminar starts Nov. 5, 2015.
Just click here and enter your email:
I'll see you there!
P.S. I'm not making anything from promoting this seminar. Ken is putting it on as a fundraiser to honor a dear friend that recently passed away. Nothing will be sold at the event, but he will encourage everyone to consider making an entirely OPTIONAL donation.