Should Your Copy Skew ‘Negative’ or ‘Positive’?

Nobody likes a Debbie Downer, amirite? So why, asks subscriber Ant, did I often use a negative angle in my copy? Quoth he: When you created the ‘5 Learning Mistakes’ email course, did you think about making it positive rather than negative and if so, what was the reason you went with negative? i.e. 5 […]

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How To Stop ‘Sales Page Skimmers’ Cold In Their Tracks

Circling back on something I hinted at yesterday: There are a couple of techniques you can use to keep people from “skimming” your sales pages and emails—encouraging them to read every word instead. Last week I spent an hour or so watching screen recordings of prospective customers reading one of my sales pages. Multiple times […]

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6 Lessons From A Sales Page ‘Peeping Tom’

Earlier this month I flew out to balmy San Diego for the Traffic & Conversion summit, put on by Digital Marketer. I returned with a mild sunburn, and a hefty list of ideas and to-dos. One suggestion I had to try out right away came from marketing whiz Perry Belcher: Make screen recordings of your […]

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Why I Don’t Do ‘Autoresponder’ Emails

Another question from last week’s multi-email “half-marathon”: Josh – is this email part of a campaign or do you write broadcasts? Also, do you batch write your daily emails? Or write daily? I get this one a LOT, often from subscribers who’d written in with questions and were excited that I’d answered them “on the […]

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Should You Use Multi-Part “Soap Opera Sequences” In Your Email Marketing?

Last week’s 4-part “mini-series” on outsourcing your marketing generated some fun reactions—including several good questions that I’ll tackle over the next few days. Here’s one from a reader named Dana: Oohh…The suspense. Loving this email series. Because I totally resonate and agree with what you are saying. Some other “experts” are always saying to outsource […]

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Should You ‘Outsource’ Your Marketing? (Part 4)

One of my favorite sayings from late-great marketing guru Gary Halbert is: “You can’t multiply zeros.” In other words, if something ain’t working, just “doing more of the same” probably won’t get you too far. This is where a lot of entrepreneurs go wrong when they hire someone to help with their marketing. They make […]

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Should You ‘Outsource’ Your Marketing? (Part 3)

Software developer Aziz has built an online training business from “zip-zero-nada” to “part-time job income.” And since he sees marketing as his main obstacle to growth (smart), he asked me what I’d look for in hiring a marketing manager. Back the truck up, I said. Before you run out and hire someone, riddle me this: […]

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Should You ‘Outsource’ Your Marketing? (Part 2)

An entrepreneur I know named Aziz recently asked me about bringing in a “hired gun” marketing manager to help him grow his online training biz. Immediately the red flags went up for me. Here’s why: It’s one thing to start a side business that brings in a couple of thousand per month. It’s an entirely […]

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Should You ‘Outsource’ Your Marketing? (Part 1)

Got a message last week from a subscriber named Aziz. Aziz runs a website selling “learn to program” courses. The site is starting to hit its stride—he’s making a small but steady stream of sales and starting to see some reliable income. Now he’s starting to feel antsy about taking things up a notch. He […]

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Help! My Consulting Leads Are Ignoring My Followup Emails

Consulting client Geneve is using an email course to generate leads for her high-end photography business marketing program. So far several subscribers have raised their hand for more info. Score! Geneve replies to them promptly, and then the train jumps the tracks: … they are not returning any of my follow up emails. I think […]

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Troubleshooting A Struggling Email Course, Blow by Blow

A consulting client of mine named Geneve recently sent me an SOS. She set up an email course to sell her high-end marketing services to professional photographers. It’s not going well, and she’s getting nervous about it: Hi Josh, So my drip campaign (remember the one for photographers that you helped me set up…) is […]

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You sly dog—you got me monologuing!

Subscriber Ant is a consultant who helps companies use elearning in their businesses. He writes: I recently purchased your product on writing an email course and am getting a lot of value out of it – so thank you for that. One question I have – I have read elsewhere that you should try and […]

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How To Use Email To Sell Physical Products

There’s this funny cliche in blogging and SEO circles: Whenever someone is making up an example for, say, how to do search engine optimization, they use the dog training niche. Copywriting programs tend to do this too, although instead of dog training it’s usually weight loss, “get rich quick” or “dating” (i.e. seduction). And 99% […]

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How to Write ‘Nurture Emails’ That Help Make Sales

I was hangin’ in this private online group the other day when an entrepreneur named Joe piped up and asked: I need to work on a nurture sequence for new folks on my list. Does anyone have templates of examples (or book recommendation on this topic) of what a nurture sequence should look like? Should […]

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Thinking About Quitting Your Day Job? Do This First

One of my subscribers has a side hustle running a “learn to code” website. And he’s feeling frustrated about making the jump to working for himself. He writes: I struggle a lot with managing time. I work full time as a programmer and the business (iLoveCoding) does not make enough to cover my personal expense. […]

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Why ‘Average’ Email Open Rates Are Meaningless

Last week I tried an interesting experiment with the Simple Programmer email list. Over the course of 2 days, I sent out 3 “broadcast” emails with just one major difference between them. And just check out the difference in open rates: Email #1 got an abysmal 1.8% open rate (yes 1.8%, that’s NOT a typo). […]

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5 Principles For Beating Analysis Paralysis

Bewildered subscriber Aziz writes: Josh, I am asking you for the last time (for the day) How do you constantly keep on coming up with mini meaningful and actionable advice almost daily? Seriously? I have been drowning in analysis paralysis and you keep on cranking things out. HOW? Unfortunately I am no stranger to Mr. […]

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