Last week I officially canceled my accounts with Teachable.com and GetDPD.com and moved all of my digital products over to a new platform called Podia. Once the new store was “live,” I sent an email to all of my customers to let them know how to access their products. A student from my Email Copywriting […]
Continue readingFunny thing happened the other week: Out of the blue I get an email from this guy named Spencer Fry. Spencer said that a mutual friend, Justin Jackson, recommended that we should connect. Would I be interested in a 15-minute “get to know you, maybe we can work together” chat? Usually I turn these down—I […]
Continue readingYesterday I showed how teaching flips an “analytical switch” in your would-be customer’s brain that more often than not will kill your sales. When I first got into marketing, I really struggled with this. Teaching is fun—it comes natural to me and I really enjoy it. The idea of teaching *less* in my emails just […]
Continue readingOne of the best marketing books I’ve read in a while is Made to Stick by Chip and Dan Heath. (It’s a bit ironic, because the Heath brothers take lots of potshots at marketing, including copywriting legend John Caples.) To me the most fascinating part of the whole book was the anecdote that starts on […]
Continue readingInquiring minds want to know: How long should my email course be? I have an easy rule of thumb that I usually follow. But before I just give you a rule to follow mindlessly, here’s the thought process behind it. Now I’m going to assume for this discussion that you’re creating your course because you […]
Continue readingAsk 10 online entrepreneurs how they build a relationship with their email list and I’ll bet you a hundred bucks the answer is: “Give VALUE.” And I can’t quibble with that. Every email you send should leave your readers feeling like they’re coming away with something they can use. The trouble is, many entrepreneurs have […]
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