Tag Archives forSales Strategy

Stop Wasting Your Time When Customers Won’t ‘Bite’

A few weeks ago I took my oldest son fishing for the first time, and we shared the lake with this young married couple. They were doing the typical “fishing thing”: You pick a spot, plop yourself down, spear a fat juicy worm on your hook, throw it out there and… Wait. Patiently. And wait […]

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The “Garage Hack” For Creating Sales Funnels Fast

On the rural dirt road where I spent my teen years, there was this weird “house.” The guy who lived there didn’t have enough money to build a house the traditional way… You know, dig out the basement, pour a foundation, frame out the living room and kitchen and bedrooms, put on a roof… What […]

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When is the Right Time to Pitch Your Product?

Love this one: “Ask me, ‘What is the secret of comedy?’” “OK, what is the secret -” “TIMING!!!” That’s from one of my all-time favorite writing books, Wired for Story. This question of timing comes up with email courses too. Namely: When should I pitch my product? Timing is a HUGE factor in making sales—and […]

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Advice to a First-Time Entrepreneur

A few weeks ago I had a coaching call with an entrepreneur named Ben who’d just launched his first digital product. He’d created an email course to sell the product and run a few dozen subscribers through the course with no sales. He was hoping to get my feedback on the email course and sales […]

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