Tag Archives forCopywriting

The ‘Sniper’ Mindset for Emails that Convert

“During the stalking portion of our training, you’re not graded on your first shot. You’re graded on your second. In other words, once you’ve fired, can you be seen?” Chris Kyle American Sniper What image comes to mind when you hear the word “sniper”? Usually I think of a tough-looking dude with a huge rifle […]

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Should I Hire a Pro Copywriter for My Email Marketing?

Subscriber Rick asks “Should I write my own emails or hire a pro copywriter to do it for me?” He explains: You might not know who I am, but I’m a big fan of your writing. Your emails that you send out every day are nice and seems like your always there in my inbox […]

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How to Punch Up Your Content (Without Writing a Word)

When I was but a wee young “copy cub,” my copywriting mentor Richard assigned me to write an email sequence. I was pitching a 3-day “fix your business” summit for struggling independent tax advisors. I started doing some research to find out what keeps your average tax advisor awake at night, and I stumbled onto […]

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The Noob Mistake That ‘Kneecaps’ Your Email Marketing

Recently a subscriber asked for my feedback on an email he’d written. The email caught my attention instantly with the first few lines. He was telling a story that I could relate to, and I was eager to see where he was leading me. But a few short paragraphs later, my eyes glazed over. I […]

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Should You Use NLP Techniques in Your Copywriting?

Back when I was a wet behind the ears “copy cub,” one of the projects I tackled was a script for a short, explainer-style video. The product in this case was a supplement designed to boost energy and fat-loss. During the initial interview with the client, I picked up on some MAJOR red flags. The […]

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How Sensational Email Subject Lines Can Hurt Your Open Rates

Last week an email with this bombshell subject line detonated in my inbox: That time I almost hired a Baby Snatcher…THIS is why recruiters research you I have to say, after years of following the best email marketers in the biz, I’m pretty jaded when it comes to subject lines these days. But there was […]

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