Some days I swear they should revoke my “marketing license.”
Maybe put me to work sorting beer cans at the recycling center or something.
Last week I had one of those days…
I'd been scurrying to put together a quick 2-day “flash sale” for one of our video courses at Simple Programmer.
These sales are about as braindead simple as you can get:
Three emails. One email announcing the sale, a second the following morning with more info about the product, and a short “last chance” email late in the second day.
Wrong dates, mangled URLs, embarrassing typos, coupon codes with misaligned expiration dates…
Every time I vow THIS WILL BE THE TIME when I really nail it—no glitches.
So I was super careful.
I checked and double checked all the links.
I reviewed the emails 2X each, and had my business partner John check 'em too for good measure.
I thought I had everything locked down real tight.
Until the morning of the sale.
John pings me:
Hey, I just got email #2, but I haven't seen email #1 yet.
I jumped into Drip, and sure enough…
I'd screwed up the send dates.
Instead of scheduling email #2 for the second day like I meant to, I'd accidentally set it to go out 30 minutes BEFORE email #1 (where we actually announced the sale).
Which meant our subscribers got 2 sales emails within 30 minutes, out of sequence.
The sad part is, I HAVE a checklist for these kinds of campaigns to make sure I have all my T's dotted and I's crossed.
I was in a rush, though, so I decided to use my trusty “mental checklist” instead.
There are a lot of moving parts to even a simple online promotion like this—lots of small details to manage, and missing even one can throw a serious monkey wrench into the works.
And when you “don't have time” for your checklist…
Well, that's when you REALLY need that checklist.