Pop quiz for ya!
Which Black Friday sale strategy will make more sales:
- Short and urgent 36-hour sale. Set a tight “open cart” window to crank up the scarcity. Send one email to announce the sale, and 2 on the second day as the clock ticks down.
The idea here is to really play up the short timeframe. Since 80% of sales come on the first and last day anyway, this approach looks to pull as many sales as possible up front.
Click here to vote for option 1. (These are tracking links that just redirect to my home page.)
- Extended 80-hour sale. Send one email to announce the sale, then one email a day through the weekend, and 2 on the last day as the clock winds down.
The advantage to this is it gives you the opportunity to send more emails, and more emails = more sales (usually). It also gives the fence-sitters a little more time to make up their minds.
Here’s why I’m asking:
I’m putting these two strategies to the test this year with my big Sublime Text email list.
Last year I went with option 1, and this year I’m trying option 2.
I have my suspicions about which approach is better, but I don’t know for sure.
Click to vote, and when the results are in I’ll tell you which camp won: