The most common fear I hear from entrepreneurs who are just getting into email marketing is:
“But I don’t want to be a spammer!”
That’s a healthy and admirable concern, but if it takes root, it can easily have a crippling effect on your marketing efforts.
What happens is this:
You hear that “the money’s in the list,” and “you need to be building an email list.”
Makes sense, so you start to collect email addresses.
Then you realize that you actually have to COMMUNICATE with them—which means sending emails.
And you think, “I don’t want to be a spammer!”
So you only send emails occasionally. And every time you send something out, you get a few spam complaints, or people reply directly and yell at you, which makes you think that you’re still sending too many emails.
And so the self-reinforcing cycle continues…
Recently I saw the results of a survey by the marketing company Convince and Convert.
They found that the #1 factor in whether people clicked the Spam button was the From name or email address.
The key to dodging that nasty “spammer” label is to make sure your audience knows who you are.
The more people recognize your name, the less likely they are to forget that they actually signed up for your emails, and the less often they’ll reflexively hit the Spam button.
That’s why I’m such an advocate of email courses as lead magnets—when people sign up for your 5- or 7-day course, they’re expecting to hear from you every day.
They quickly get used to seeing your name pop up in their inbox…
They even look forward to hearing from you, because they know you’ll always have something interesting to say…
How many spammers can say that?