Tag Archives forproductivity

The ‘Maple Syrup Technique’ For Email Copy That Sticks

When I was 11 our family moved from the suburbs to a 100-year-old farmhouse in rural northeastern Ohio. Since I was homeschooled and living a solid 30 minutes from civilization, I got into some pretty weird hobbies. This one year in late winter, I saw some sap oozing from a maple tree in our backyard, […]

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Why “Creativity” Is A Total Myth

Yesterday one of my coaching students told me: “I’m stuck. I’m trying to come up with a lead magnet to grow my list, but I can’t seem to get inside their head and come up with something interesting.” I get stuck here too. Sometimes I’ll sit down to start an email or work on a […]

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