Tag Archives forLead

Do Your Subscribers Ignore Your ‘Lead Magnet’?

Ever buy a book—only to stick it on the shelf and forget all about it? C’mon, get those hands up… Recently I read an analysis by Barnes & Noble showing that 60% of the ebooks people buy are never even *opened*. Not read, OPENED. 60%! Now here’s the scary thing… You know that lead magnet […]

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