In a recent email I wrote: “Good design can’t fix bad copy, but BAD design can destroy good copy in a heartbeat.” And reader Juan responds with a query: Would you say that good design can enhance good copy?? Or it really doesn’t matter? This question is EXTREMELY relevant to what I’m working on right […]
Continue readingA couple years back I consulted with a business owner who wanted to grow his email list. His idea was to hire me to turn me loose on his home page, which at the time was a kind of a “showcase” for his services… And have me rework it into a high-converting landing page to […]
Continue readingEver notice that sometimes knowing MORE about a topic (like copywriting), makes it HARDER to take action? Subscriber David, who runs a blog about website optimization, has himself all wrapped around the axel over a landing page: Before I go right down the whole build a course thing, I’m going to cheat a bit. I […]
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