Tag Archives forfunnel

Is Double Optin Hurting Your Email List?

In response to my email last week that showed how double optin does NOT a better list make, subscriber Ian Brodie replies: Hey Josh – good email 🙂 There’s another reason the engagement stats look higher for double opted in emails, it’s to do with the samples used. If you look at the way mailchimp, […]

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When Conversion Rates Lie

Conversion rates are nasty, lying little devils. Especially the way many marketers talk about them. Case in point: A few days ago I was reading a post on Inbound.org about the growing popularity of “welcome gate” style optin forms. More and more sites are using tools like SumoMe and Thrive to create welcome gates because […]

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