Tag Archives foremail market

The ‘Maple Syrup Technique’ For Email Copy That Sticks

When I was 11 our family moved from the suburbs to a 100-year-old farmhouse in rural northeastern Ohio. Since I was homeschooled and living a solid 30 minutes from civilization, I got into some pretty weird hobbies. This one year in late winter, I saw some sap oozing from a maple tree in our backyard, […]

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Why I Never Use ‘Pretty’ HTML Templates In Email Marketing

“Uh, are you sure about this? This isn’t the kind of email we usually send out. I’m not sure how this is going to work…” The response made me chuckle—exactly what I’d expected. “Heh heh, trust me,” I thought, “this is gonna work juuuust fine.” The reluctant guy I was corresponding with was the owner […]

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Does Your Email Marketing Have a ‘Voice’?

When I was in college, we had this ritual during finals week: The students got to turn the tables and finally give the *professors* a grade for the semester. These performance reviews were kind of fun and sometimes quite therapeutic. You’d fill out little bubbles on a Scantron sheet and, optionally, write out any extra […]

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How to Get Your Subscribers Eagerly Awaiting Your Next Email

Long distance relationships are rough, aren’t they? When I was a senior in college I spent a semester down in Washington D.C., studying in a political science program and interning as a features writer for The Washington Times. I was excited about the program, but the timing was lousy: My future wife and I were […]

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How to Screw Up Your Product Launch With Email

Subscriber Rich has an unusual business—at least in my little corner of the marketing world. While most of the entrepreneurs I talk to are selling information products, like a course on how to write a killer resume or negotiate a better salary… Rich is building a site to sell murder mystery stories. Cool. Recently he asked […]

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Why ‘Copy and Paste’ Email Templates Almost Never Work

Back when made my living writing code instead of copy, I had a dark secret: Sometimes I would “swipe” chunks of code from the Internet without fully understanding what the heck they did. Truth be told, most software devs do this from time to time. And in some cases, it works out just fine. More […]

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The X-Files Secret for Must-Read Autoresponder Sequences

Should you try to connect all of the emails in an autoresponder sequence together? Or is it OK to build a “sequence” of one-off emails that don’t interrelate? That topic popped up a few days ago in a private forum I belong to. Both approaches *can* work, but in my experience one is clearly better. […]

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Teaching In Emails: How Much Is Too Much?

Regular reader Jennifer shows job hunters how to write a resume that will stand out. She’s in the middle of creating an email course for her online class, and she asks:   I’d love to know how you studied up on creating such amazing course funnels? You mentioned in a previous post about how often […]

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I Want To Scale My Business With PPC Ads. Where Do I Start?

A couple months back I attended MicroConf 2016 in Las Vegas, a get-together for information entrepreneurs and software startup founders. I met a lot of razor-sharp people there. One of those was a guy named Adrian. The thing that impressed me most about Adrian is the way he’s doing something that I wouldn’t have thought […]

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