This summer I finally got to take my two oldest sons fishing for the first time. There’s this 5-acre pond nestled in the woods behind our church, with a fountain that shoots a bloom of water 20 feet in the air. Very peaceful and picturesque. I decided to take them both individually for some “daddy […]
Continue readingInquiring minds want to know: How long should my email course be? I have an easy rule of thumb that I usually follow. But before I just give you a rule to follow mindlessly, here’s the thought process behind it. Now I’m going to assume for this discussion that you’re creating your course because you […]
Continue readingWhen I was 11 our family moved from the suburbs to a 100-year-old farmhouse in rural northeastern Ohio. Since I was homeschooled and living a solid 30 minutes from civilization, I got into some pretty weird hobbies. This one year in late winter, I saw some sap oozing from a maple tree in our backyard, […]
Continue reading“Uh, are you sure about this? This isn’t the kind of email we usually send out. I’m not sure how this is going to work…” The response made me chuckle—exactly what I’d expected. “Heh heh, trust me,” I thought, “this is gonna work juuuust fine.” The reluctant guy I was corresponding with was the owner […]
Continue readingWhen I was in college, we had this ritual during finals week: The students got to turn the tables and finally give the *professors* a grade for the semester. These performance reviews were kind of fun and sometimes quite therapeutic. You’d fill out little bubbles on a Scantron sheet and, optionally, write out any extra […]
Continue readingLong distance relationships are rough, aren’t they? When I was a senior in college I spent a semester down in Washington D.C., studying in a political science program and interning as a features writer for The Washington Times. I was excited about the program, but the timing was lousy: My future wife and I were […]
Continue readingSubscriber Rich has an unusual business—at least in my little corner of the marketing world. While most of the entrepreneurs I talk to are selling information products, like a course on how to write a killer resume or negotiate a better salary… Rich is building a site to sell murder mystery stories. Cool. Recently he asked […]
Continue readingBack when made my living writing code instead of copy, I had a dark secret: Sometimes I would “swipe” chunks of code from the Internet without fully understanding what the heck they did. Truth be told, most software devs do this from time to time. And in some cases, it works out just fine. More […]
Continue readingShould you try to connect all of the emails in an autoresponder sequence together? Or is it OK to build a “sequence” of one-off emails that don’t interrelate? That topic popped up a few days ago in a private forum I belong to. Both approaches *can* work, but in my experience one is clearly better. […]
Continue readingRegular reader Jennifer shows job hunters how to write a resume that will stand out. She’s in the middle of creating an email course for her online class, and she asks: I’d love to know how you studied up on creating such amazing course funnels? You mentioned in a previous post about how often […]
Continue readingA couple months back I attended MicroConf 2016 in Las Vegas, a get-together for information entrepreneurs and software startup founders. I met a lot of razor-sharp people there. One of those was a guy named Adrian. The thing that impressed me most about Adrian is the way he’s doing something that I wouldn’t have thought […]
Continue reading