When I was but a wee young “copy cub,” my copywriting mentor Richard assigned me to write an email sequence. I was pitching a 3-day “fix your business” summit for struggling independent tax advisors. I started doing some research to find out what keeps your average tax advisor awake at night, and I stumbled onto […]
Continue readingGot an email the other week from a reader named Roos who wants to email his list more but finds it a struggle. Roos mused: Dan Kennedy says fatigue makes cowards of us all. I have trouble writing emails in the later time of the day. Especially the ones that should both entertain and sell. […]
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