Tag Archives forCopywriting Gurus

How to Punch Up Your Content (Without Writing a Word)

When I was but a wee young “copy cub,” my copywriting mentor Richard assigned me to write an email sequence. I was pitching a 3-day “fix your business” summit for struggling independent tax advisors. I started doing some research to find out what keeps your average tax advisor awake at night, and I stumbled onto […]

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Snarling Grouch’s Morning Writing Routine

Got an email the other week from a reader named Roos who wants to email his list more but finds it a struggle. Roos mused: Dan Kennedy says fatigue makes cowards of us all. I have trouble writing emails in the later time of the day. Especially the ones that should both entertain and sell. […]

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