Tag Archives forB2B

Story-Based Emails Don’t Work in B2B. True or False?

So this “build a relationship with your list” stuff is all well and good for B2C products like a learn to rock climb class or a Hollywood actor workout program… But what about so-called “boring” business-to-business products and services? That’s what subscriber Steve wants to know: Have been following you for a month, I am […]

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