Slay them sacred cows
Recently the hosts of the Maze Marketing podcast invited me on their show.
In the interview I tackled a bunch of email marketing tactics that don’t work the way most people think.
- Inactive subscribers: Should they stay or should they go?
- When to nurture and when to sell in your emails
- How complex autoresponders and automations can damage your marketing
- The right and wrong way to use a P.S.
- Is it worth segmenting your messages for different audiences?