Slay them sacred cows

Recently the hosts of the Maze Marketing podcast invited me on their show.

In the interview I tackled a bunch of email marketing tactics that don’t work the way most people think.

  • Inactive subscribers: Should they stay or should they go?
  • When to nurture and when to sell in your emails
  • How complex autoresponders and automations can damage your marketing
  • The right and wrong way to use a P.S.
  • Is it worth segmenting your messages for different audiences?

Listen here: