My boys recently discovered the “Mighty Mophin’ Power Rangers.”
I haven’t seen this show since I was 12 or 13.
And back then, I had NO idea how hilariously formulaic it really was.
I mean seriously… Every show is exactly the same:
Our heroes are chillin’ in the juice bar.
Then Rita Repulsa bullies her goons into baking her a clay monster. (Sure, the Power Rangers killed the LAST 83 clay monsters without breaking a sweat, but THIS one is made entirely of EYEBALLS!)
Then she sends the monster and 2 dozen hapless Putty Patrollers down to Earth.
The Power Rangers beat the snot out of the Putties. (Let’s be honest—those guys are utterly useless.)
Then Rita throws her wand… The monster gets big and starts pummeling the Power Rangers in their zords.
Finally the Power Rangers decide to stop screwing around and the big sword falls from the sky.
Monster meets his an untimely end, and Bulk and Skull wind up in a cake.
Lather, rinse, repeat.
They even reuse the same video clips over and over again.
Here’s the thing, though:
People LOVE formulas.
Maybe it’s because we deal with so much uncertainty in daily life.
There’s something comforting in knowing how a story will progress.
This is all great news for your marketing.
Formulas are one of the great hacks that make it fast and easy to write emails, blog posts and sales pages that people love to read and buy from.
Now I’ve ranted before about how I can’t stand “templates.” These are the “Mad Libs” style, fill-in-the-blank pre-written emails where you just swap in a word here or there.
And from what I’ve seen, they’re about as effective as Rita’s Putty Patrollers.
But formulas are a different thing entirely. They work more like a creative writing prompt:
“Tell a story about a time when a customer yelled at you because your prices were too high.”
Yes, you have to write a little more when you use a formula (instead of a brain-dead “template”).
But the results are night-and-day different.
Instead of the same bland, dry-toast emails that a hundred other people are using…
You have entertaining, engaging emails in YOUR voice that your subscribers will love.
And it’s great for you, because writing this way is actually pretty easy—and it’s a lot of fun.
Most of the products that teach you how to write emails this way are pretty expensive (several hundred dollars at least). And they’re worth every penny.
But if you’re not quite ready to make that investment, there’s a great quick “crash course” by email marketing genius Perry Marshall.
In this short training, Perry covers the 3 main types of emails he sends, and even does a couple of live “hot seats” where he writes emails for people in the audience with ZERO prep time.
It’s one of my all-time favorite email marketing resources.
Get it here: