How Writing Software Helped Me Write Better Prose

Once I had a chance to interview one of the best-known bloggers in the programming niche.

Toward the end of the interview, I made a rookie blunder:

I asked a question with the main purpose of trying to impress the guy, who at the time I really looked up to.

I don’t remember exactly what I asked—the question was something about whether he’d found that writing code had also helped him become a better writer and blogger.

Long pause…

Him: “I don’t understand the question.”

Me: stammering and backpedaling and trying to explain a half-baked idea.

Eventually I gave up and concluded the interview awkwardly.

I still cringe every time I think about that experience.


I WAS onto something with that question.

Writing code introduced me to a new way of approaching my work—one that is *especially* relevant to writing emails and sales copy.

This “developer mindset” can help you write smooth, airtight copy that’s free of empty hype and “copy-speak.”

I dug into this recently on a podcast with Chad Bostick.

Chad is the host of the HelloTechPros podcast, and he’s an *excellent* interviewer—

The kind who pulls new insights and information out of you, then summarizes what you just said in a way that it 10X more memorable and coherent.

This interview was a ton of fun.

Check it out here: