How Chasing ‘Opportunity’ Wastes Your Time

At the lake where I take my boys fishing, every so often you’ll sometimes see these HUGE black shadows that cruise just below the surface of the water.

These fish are easily as big as my leg.

MONSTERS, especially compared to the tiny little sunfish we usually catch.

Last time I went fishing with my oldest, there was this 20-something guy there who obviously didn’t know much about fishing.

This guy sees one of these shadowy behemoths glide by him, and the chump goes nuts—starts yelling to his girlfriend all giddy and running after “Jaws,” casting his worm right in front of the big fish.

Well here’s the thing:

Those fish are called “white amur,” aka grass carp.

They’re related to gold fish, and their sole purpose in a fishing pond is to eat the fast-growing vegetation that tends to choke small bodies of water like this.

They devour soft plants and algae, sometimes even the grass from the edges of the pond…

But you could nail them right between the eyes with a worm and they ain’t gonna bite.

And even though those shadows can get your heart racing when you think about hooking one, it’s a complete waste of time and effort to chase them.

When it comes to your marketing, you can waste a lot of time and effort chasing “shadows” that LOOK like great opportunities…

But when it comes down to it, they don’t want what you’re offering.

In that situation, no amount of wriggling copywriting “bait” will lure them to bite.

So instead of running after the *wrong* customers, it’s far more productive to focus your time and energy on attracting the fish that are EAGER for what you have.


That’s the topic of the free online Content Promotion Summit.

The summit is organized by my friend Cody Lister, who’s assembled a crack team of online marketers as panelists.

Experts include Sujan Patel, Jeff Bullas, Larry Kim, Laura Roeder and Wes Schaeffer.

The summit kicks off TODAY, but you can still register free if you act now.

To enroll, just click the link below: