Don’t make this “Avengers” blunder in your email marketing
This past weekend I finally watched “Avengers: Age of Ultron.”
(Yeah, I know, I know… I’ve been living under a cultural rock for the past 3 years to get my business launched, and I have a lot of catching up to do.)
One of the best lines in the whole movie comes when arch-villian Ultron steals a whole warehouseful of the unbreakable metal the U.S. military used for Captain America’s shield.
“The most versatile substance on the planet,” he scoffs, “and they used it to make a frisbee.”
Unfortunately, most businesses do something that’s every bit as wasteful and unimaginative with their #1 resource:
Their email list.
I can understand how it happens.
You work hard to get people onto your list. Writing blog posts, sharing content, building traffic to your site…
So it’s tempting to “play it safe” when comes to actually emailing:
Don’t email too often…
Don’t sell too much…
Don’t make anyone mad…
But what’s the point of having an email list in the first place?
If it’s not growing your business, it’s little more than a novel toy.
18 months ago, my friend (and fellow Entreprogrammers cohost) Derick Bailey was in this position. He was worried about sending too much email to his list. Even mailing once a week seemed like a stretch to him.
Now he’s sending 4 emails a week and looking for a reason to send 5.
And thanks to this relentless follow up, he’s building an army of new customers that grows almost daily.
Want help creating a machine like this for your business?