Andy runs a jewelry business, and he's looking for a breakthrough.
I keep flirting with the idea of sending emails like this to our clients…but something keeps me from doing it. Maybe it's because I've been at it (the jewelry business) so long that it bores me. Or maybe I'm tired of a world that is all about selling stuff. It's always about selling stuff it seems…and I don't just mean the diamond business either. (‘Course I NEED this business to survive and take care of my circle, and quite frankly it's been good to me.)
Dunno…just no fire.
Whatcha' got for a guy that is losing his desire to tell stories about his business…and has next to no motivation when he sits down at the keyboard? (OK…let's be fair…I have 10 billion other things to do…like everyone else. That tends to suck motivation out of a day.)
Two things on this:
First of all, there's the question of whether email marketing would work well for a brick and mortar jewelry biz.
Oh. My. Goodness. YES!
I still remember what it was like picking out the engagement ring I would present to my future wife…
I was a total stress ball of emotions.
Wanting to get it the ring just right. Clueless about diamonds. Worried about dropping 4-figures and getting ripped off. Not to mention wanting to make the PERFECT proposal…
Any time your business touches deep emotions like that, you can rest assured that you will KILL it if you learn to write good emails.
Now as far as feeling uninspired…
The best cure I know for this problem is making a commitment.
A public one, if possible.
For this, I'm a big fan of 30 day challenges.
In fact, that's how my entire career in marketing got started.
Back in 2012 I decided to do a 30-day blogging challenge.
The rules were I could write about anything I wanted—mostly programming and productivity tips at the time—but I had to publish something every single day.
I didn't quite make it… I missed ONE stinkin' day.
I discovered to my surprise that people kinda liked the stuff I wrote. And several of my posts ended up “going viral,” including one about this new programming tool I was using called Sublime Text.
Something almost magical happens when you commit to writing something every day for 30 days.
Writing seems less and less like a hideous chore—you may even find you look forward to it.
And you start to see ideas for emails and blog posts EVERYWHERE.
If you complete the challenge, the worst thing that could happen is you have 30 emails that you can turn into an autoresponder series.
Or you just might find that you catch fire and make writing a part of your daily life.