A couple of months back I put up a “squeeze page.” (You already know what that is, even if you don’t know the term. It’s an email opt-in page that teases a giveaway, like a free report, but “squeezes” the reader to surrender their email address first.) My squeeze page offers my “Email Marketing Cheatsheet,” […]
Continue readingNote: This is a loooooong post, almost 5,500 words, which originally appeared on Pat Flynn’s Smart Passive Income blog. It details, blow by blow, exactly what I did to grow my email list by nearly 200,000 addresses. If you don’t have time to read the whole thing, I understand, but be sure to check out […]
Continue readingI’m a member of a small Google group that likes to talk about marketing, and recently one of the members, James, posed an interesting question. One of his clients is a novelist who is trying to build an email list to help market a novel. And James has no idea where to start: Assuming I […]
Continue readingLast week while we were recording the Entreprogrammers Podcast, John Sonmez hit me with a painful proposition: Has my entire marketing strategy for my books been wrong? Let me back up. Over the last couple of months, sales of my two Sublime Text books have tapered off. I recognized the downward trend in April, and […]
Continue readingA few weeks ago, I was talking with another self-published author, comparing notes about how we market our books. His sales had slowed recently, and his email signups had dropped off as well. He wasn’t sure what was causing the issue, but as we talked, one root cause became apparent. He admitted that he’d gotten […]
Continue readingA little more than a year ago, every dollar I earned meant minutes worked for someone else. I was trading my time for income, and the only way to make more was to take on consulting projects. But that all changed one day when I stumbled on a post by Jarrod Drysdale, a graphic designer […]
Continue readingHi, I’m Josh Earl I’m a copywriter, email marketer and programmer. I write marketing emails for clients in several markets, including tax prep, chiropractic and dental practice development, Internet marketing and software as a service. I run a weekly email newsletter for programmers with more than 78,000 subscribers. I’m the author of two self-published books […]
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