Archive Monthly Archives: July 2014

4 ways to jump start a new email list with a small budget

I’m a member of a small Google group that likes to talk about marketing, and recently one of the members, James, posed an interesting question. One of his clients is a novelist who is trying to build an email list to help market a novel. And James has no idea where to start: Assuming I […]

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How an old copywriting trick can get your ideas heard

During my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station. I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe) and wandered closer to hear what was going on. The little card, […]

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