In many cases, the success of a blog post or sales page rests on the strength of the headline. Says David Ogilvy, among the most successful copywriters of all time: On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent […]
Continue readingI’m in the middle of what I’m calling Marketing Month. (It started as Marketing March and has now bled into April.) My main goal for the past few weeks–and the coming weeks as well–is to get a better handle on which of my marketing efforts are most effective, and then find ways to do more […]
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