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How Often Should I Email My List?

And other road-tested tips and tricks the email marketing pros use, including:

  • "Help! People are unsubscribing?" Relax, unsubscribes are perfectly normal. Unless... (Here's when you should start to worry.)
  • What's the best length for marketing emails?
  • The most important email you'll ever send is... your welcome email. Three critical things you MUST do to start the relationship off right.
  • 7 types of emails (plus what to do if you're out of ideas)
  • The #1 factor that determines how many people open your emails (hint: it's NOT the subject line).

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