Win some, lose some
Once in a while a client will ask me, “So can you offer a guarantee of results?”
And I’d love to say “Yes!”
But the reality is that there are just too many variables in any marketing project to know exactly how it’s going to play out.
Here’s an example:
This was launch week for two different projects I’ve been working on.
The first was my Thrive Themes giveaway, which you’ve already heard about.
The second was a product launch for Simple Programmer (that’s my buddy John Sonmez’s blog).
For the giveaway, my goal is to double the size of this email list. From what I’ve seen, that’s a pretty typical result for a giveaway if you play your cards right.
Well, I dealt myself a bad hand, and the giveaway launch was a complete bust. As of right now I’ve only received 23 entries.
Nuts.
What’s up with that? The two biggest factors in a giveaway are 1.) picking the right prize, and 2.) getting a surge of entries to start the viral effect going.
In this case, I blew it with the prize selection. Thrive Themes IS completely awesome. And it’s a great tool for growing your list. But it’s the new kid on the block, and only a few serious marketers have caught on to what these tools can do.
So… Most people can’t tell at a glance what the prize will do for them, and my giveaway is DOA.
Now the OTHER launch was a completely different outcome.
The backstory on this is John had created a 12-part video series almost 2 years ago to use as a lead magnet for his email list.
When he showed it to me at the time, I said, “John, this is too much for a lead magnet. This needs to be a course that you sell for $97.”
Fast-forward to last month, and that course has been gathering digital dust for more than a year. So John asked me to write the emails and sales page and do a proper launch.
The launch is wrapping up now, and it looks like we’re going to clear the $40K mark.
Not bad for putting together a sales page and sending a few emails.
You’d think it would be easier to GIVE AWAY something worth $147 than it is to SELL something for $97, but that’s not always the case.
The offer we sent to John’s list hit on a pain his subscribers feel every hour of every day.
My giveaway prize didn’t.
Game over.
That’s why no good copywriter will ever guarantee results.
When I write for a client, I don’t have any control over how they’ve built their list. I don’t have much control over the product itself. In many cases I don’t even have control over when the emails might get sent.
And all of that has a HUGE impact on the results.
P.S. My pain is your gain: If you enter my Thrive Themes giveaway you have a fantastic chance of winning, something like 1:25 as things stand. This is a complete email-list building toolkit worth $147.
Enter here, then share with your friends for more chances to win: