Kill the “Powered by KingSumo” Badge on Your Giveaway Landing Page

One common question I get is this: “How do I remove the ‘Powered by KingSumo’ badge on my giveaway landing page?” People are nervous about their competitors noticing what they’re doing and spinning up a giveaway of their own. That’s understandable–after all, I found out about KingSumo Giveaways from clicking that very badge on a […]

How to Create Your Own Viral Giveaway with KingSumo

To run a contest with the KingSumo Giveaways plugin, here’s what you need: A website or blog that runs on WordPress The ability to install WordPress plugins ( sites won’t work) The ability to send emails from your website. Installing the KingSumo plugin KingSumo Giveaways is a premium WordPress plugin, and it installs just like […]

Table flips and karate punches

At my day job (I’m a programmer when I’m not writing sales copy), we talk to other remote team members with an instant message program called HipChat. It includes some fun “emoticons,” including this one: (╯°□°)╯︵ ┻━┻ Can you see it? The little dude flipping the table in rage? Lately I’ve been using that icon […]

How an old copywriting trick can get your ideas heard

During my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station. I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe) and wandered closer to hear what was going on. The little card, […]

Is Twitter a waste of time for an email marketer?

Last week while we were recording the Entreprogrammers Podcast, John Sonmez hit me with a painful proposition: Has my entire marketing strategy for my books been wrong? Let me back up. Over the last couple of months, sales of my two Sublime Text books have tapered off. I recognized the downward trend in April, and […]