This Email Needs an Emergency Root Canal

Email copy clinic is in session. Recently I was working with an entrepreneur, who I’ll call Sam. Sam has a 7-figure business providing marketing services for small businesses—mostly dentists. He’s a superstar marketer in a lot of ways—but his autoresponder sequence is a massive pile of fail. That’s why he was talking to me. Dentists […]

“It’s Not Long Enough”

Got a voicemail from a client the other day, wondering about the copy I’d written for his sales page: “Is this all, or were you planning to write more?” he asked. “I thought it would be longer.” If you hang around with marketers for even a little while, you’ll discover that there’s a HUGE debate […]

Kill the “Powered by KingSumo” Badge on Your Giveaway Landing Page

One common question I get is this: “How do I remove the ‘Powered by KingSumo’ badge on my giveaway landing page?” People are nervous about their competitors noticing what they’re doing and spinning up a giveaway of their own. That’s understandable–after all, I found out about KingSumo Giveaways from clicking that very badge on a […]

How to Create Your Own Viral Giveaway with KingSumo

To run a contest with the KingSumo Giveaways plugin, here’s what you need: A website or blog that runs on WordPress The ability to install WordPress plugins (wordpress.com sites won’t work) The ability to send emails from your website. Installing the KingSumo plugin KingSumo Giveaways is a premium WordPress plugin, and it installs just like […]

Table flips and karate punches

At my day job (I’m a programmer when I’m not writing sales copy), we talk to other remote team members with an instant message program called HipChat. It includes some fun “emoticons,” including this one: (╯°□°)╯︵ ┻━┻ Can you see it? The little dude flipping the table in rage? Lately I’ve been using that icon […]

4 ways to jump start a new email list with a small budget

I’m a member of a small Google group that likes to talk about marketing, and recently one of the members, James, posed an interesting question. One of his clients is a novelist who is trying to build an email list to help market a novel. And James has no idea where to start: Assuming I […]

How an old copywriting trick can get your ideas heard

During my workout this morning at the local YMCA, I noticed a couple of the other lifters gathered around a small placard on the decline bench press station. I hit pause on The Fizzle Show (awesome podcast, by the way, you should subscribe) and wandered closer to hear what was going on. The little card, […]